Friday, November 21, 2008
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succession
strategy & growth
  Sales & Marketing in 2007

What are your sales and marketing plans for 2007? Where will they be generated? Who will invest in you and your company? Growth won't just happen and there is no guarantee that what worked to generate sales this year will result in sales next year. There is much talk, and more and more proof, that traditional selling strategies don't work as well as they used to. And there are more competitors vying for each available sales dollar.

Look closely at what you have been doing and how well it is, or isn't working. Think about what new initiatives might yield better results and discard low performing strategies. As you move forward, keep written records of successes and failures. Trying to remember a year from now what really worked will be, at best, an approximation.


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