Advent Services

• New Product/New Service Development Program – Innovation process fast-tracks you to successful new ventures, usually in fewer than 18 months. Answers three fundamental questions: Can We Make IT; Can We Sell IT; and, Do We Want To Do IT Bad Enough To Make IT Happen.
• Sustainable Identity & Strategic Intent Convergence consulting. Bringing your identity, your brands and your plans into alignment and setting a course to keep them on track.
• Marketing Communications Planning & Counsel helps you audit your existing (advertising, marketing, sales, public relations, merchandising, premium incentive and investor (stakeholder) relations) programs, to make them more consistent with strategic intent and help them produce greater results.
• Market Research services help identify markets, customers and emerging trends. Employs a wide range of techniques from telephone to in-person interviews, market analysis, customer satisfaction, innovation sessions, focus groups, sampling, etc., to identify and respond to internal and external market forces and issues of public concern.
• Licensing & Intellectual Property Management allows you to identify and to make the most of your creative side and bring it to its full market potential.
  • Domestic and international programs
  • Licensing of your IP assets to third parties
  • Negotiating contracts
  • Managing contract administration
  • Selecting and searching considerations for new trademarks and service marks
  • Quality control / quality assurance requirements in policing marks
  • Packaging and labeling
  • Property valuation
  • Bringing new life to older marks
• Public Affairs Counseling services help in managing and repairing a variety of problems caused by critical events and/or adverse situations.

To explore how Advent can serve your particular Marketing, Sales and IP needs, please contact John Reddish at 1-800-726-7985, or email