Selected Cases

Packaging Equipment Manufacturer
Worked with customer to establish first customer and prospect databases, detailed initial direct marketing effort introducing company to industry.

Graduate School of University (Professional Services Degrees)
Redirected recruiters away from traditional "soft" selling methods; established direct response program; revised admissions procedures & materials (savings in this area alone in excess of consulting fees paid).

Training & Development Company
Increased sales 800% and increased customer base 400% in 21 month period; took operations from loss to 25% gross profit.

Surplus Electronics Distributor
Developed growth management and marketing plan; created first coordinate advertising program; increased productivity among both inside sales and TSR groups.

Training & Development Firm II
Developed criteria for successful field sales personnel; established selection, training, compensation, performance review, retention program; Sales/rep results rose significantly.

Cable & Wire Manufacturer
Assisted management in the identification of new business opportunities; conducted innovation program designed to "hot house" the new business/new product development cycle.

Wholesale Costume Jewelry Manufacturer
Worked with management to expand and diversify line. Negotiated the successful purchase of key industry license in new product segment niche.

Records Management Sales and Service Company
Assisted management with the formulation and initiation of growth strategies; installed a telemarketing (one of first programs using ‘universal agent’ concept) program which exceeded first year targets within 5 months.

Lawn & Garden Author/Expert
Represented author in establishing spokesperson relationship and on-air presence for a leading manufacturer of lawn and garden chemicals. Negotiated relationship parameters and product selection process with on-air marketing channel.

Medical Publisher
Developed new marketing strategy for publisher incorporating direct response piece for high-ticket directory subscription service. Cost of both retention and new subscriptions was reduced significantly.

Chemical Manufacturer
Worked with large chemical company to re-introduce EPA controlled product. Coordinated roll-out and designed field sales packaging for new sample introduction. Worked to meet introduction deadlines despite problems the timing of government approvals.

Motivational Products Company
Developed growth strategy for ASI (Advertising Specialty Institute) distributor into a larger corporate market – pricing controls, sales management techniques. Program included increasing sales effectiveness, customer relationship management program and project management techniques.

Automotive R&D Product Development Center
Assisted management in the development of design and marketing of add-on services to Big Three customers, including improved project management techniques to speed introduction process.

Pharmaceutical Company (Medical Products Division)
Introduced policies and procedures to streamline new product evaluation and acceptance process. Company had been inundated with more than 500 submissions annually. Tightened process to fast-track acceptance of most promising programs, assign them with an internal champion, secure appropriate license rights and get them to market.

Sales Training Company
Worked with the owners to establish and launch a program designed to clear all challenges to copyrights, position the company for growth and establish the framework for the future sale of the company.

Wholesale Fabric Distributor
Brought in to troubled distribution company to stem losses. Revamped monthly direct response offering, strengthened both inbound and outbound telemarketing effort, tightened list management procedures and established customer relationship and “key customer” programs.

Management Consultancy
Developed program that allowed consulting firm to quadruple sales, increase fees to existing customers, and reduce unit costs. Capacity of firm, was re-defined as a result.

Public Relations Firm
Provide ongoing assistance to the owner and creative team in positioning and implementing client programs. This has resulted in several extended collaborations into the areas of computer peripherals, wholesale nursery products, office support services and more.

To explore how Advent can serve your particular Marketing, Sales and IP needs, please contact John Reddish at 1-800-726-7985, or email